Episode 9

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Published on:

20th Sep 2023

From Retail Management to Diamond Sales: Melanie Burke-Pohl's Journey in Luxury Jewelry Sales at Diamonds Direct

In this episode of 'Bling Talks', we had the pleasure of speaking with Melanie Burke-Pohl, Senior Diamond and Fine Jewelry Luxury Sales at Diamonds Direct. Melanie shared her journey in the jewelry industry, starting from her retail management days at Service Merchandise to her current role at Diamonds Direct. She emphasized the importance of building relationships and providing excellent customer service, regardless of budget. Melanie also highlighted Diamonds Direct's unique position as a direct diamond importer, offering a personalized experience for customers. She discussed the company's strong community presence and its use of technology to improve follow-up and customer service. She also shared her personal promotion efforts through social media platforms like Facebook, TikTok, and Instagram. Overall, Melanie is proud to be a part of Diamonds Direct and is excited about the future growth opportunities in her role as a luxury jewelry salesperson.

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About the Podcast

Bling Talks: Insights from the Jewelers’ World
Exploring the Hidden Corners of Creativity, Craftsmanship, and Carats with the Masters of Jewelry Design
"Bling Talks: Success Strategies from the Jewelers' Universe" is a must-listen podcast that shines a spotlight on the brilliant minds and innovative spirits driving the glamorous world of jewelry. Each week, join our host as we explore the inspiring stories of successful bridal jewelers, business moguls, and pioneers who've carved their niches in the competitive landscape. From decorated designers, sales professionals, entrepreneurs, and owners of small boutiques into thriving empires, we'll reveal the secrets that define success across the jewelry business. Whether you're a jeweler, retailer, or anyone interested in the fusion of creativity, technology, and entrepreneurship, "Bling Talks" offers invaluable insights into the multifaceted world of jewelry retailing and design. Tune in to uncover the business acumen, innovation, and personal tenacity that have shaped the careers of today's industry leaders. The world of jewelry isn't just about sparkles; it's about strategy, success, and the future. Let's talk Bling!"

About your host

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Anthony Haddad